How it all began

2023

Time with our loved ones is precious – and, unfortunately, not infinite. This became painfully clear to us when our dog, Henry, was diagnosed with cancer. In our fear and grief, we wanted to create something lasting.

The first piece

2023

This is how the idea for our imprint kits came about – and with it the very first Erden piece of jewelry, pictured here. Fortunately, the diagnosis was a mistake. At the time, the piece was only made for us – today it is the cornerstone for everything that followed. Don't worry, our jewelry has evolved since 2023 😉

The Start

2024

We showcase our pieces on Instagram and strike a chord. Comments turn into inquiries, inquiries into orders: the shop goes online, von Erden gains momentum.

We are growing

2025

+10,000 orders, a growing team, a bigger workshop. Our product range is expanding, our processes are getting faster – only one thing never changes: every piece is created like the first, personally handcrafted, sanded, and polished.

Today

2026

+4.9 stars from over 2,000 reviews, and we're still growing. On our way to becoming the number one destination for genuine & authentic keepsake jewelry, our mission remains the same: Wear what lasts.